The WTTC produces annual economic impact reports on the economic and employment impact of travel and tourism for 185 countries and 25 economic regions in the world.  The reports are intended to facilitate policymaking and investment in travel and tourism.

The focus of WTTC's research activity is a set of annually produced travel and tourism economic impact reports.  They calculate the economic impact of the industry, including the direct and total GDP impacts, direct and indirect employment, investment, and exports.

It also publishes research and provides data on travel and tourism, such as policy-making, overcrowding, taxation, and country competitiveness.

----