Federal Ministry for Climate Action, Environment, Energy, Mobility, Innovation and Technology (BMK). "Greenwashing Survey on World Ecolabel Day". The Austrian Ecolabel. (1601251200)September 28, 2020. https://www.umweltzeichen.at/...

Independent, state-run ecolabels are characterized by transparent criteria and sound third-party verification, as opposed to greenwashing. "Greenwashing" is a collective term for PR strategies of companies to give themselves or their products and services a green, environmentally friendly, sustainable image. It is misleading and consumer-deceptive. National ecolabels mark products that are more environmentally friendly than comparable products on the market. Independent, state-run national ecolabels guarantee the verification by independent, external auditors. The criteria for awarding them are transparent and publicly available to guarantee traceability.

Posted on 24/03/21

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