Independent, state-run ecolabels are characterized by transparent criteria and sound third-party verification, as opposed to greenwashing. "Greenwashing" is a collective term for PR strategies of companies to give themselves or their products and services a green, environmentally friendly, sustainable image. It is misleading and consumer-deceptive. National ecolabels mark products that are more environmentally friendly than comparable products on the market. Independent, state-run national ecolabels guarantee the verification by independent, external auditors. The criteria for awarding them are transparent and publicly available to guarantee traceability.

Federal Ministry for Climate Action, Environment, Energy, Mobility, Innovation and Technology (BMK). "Greenwashing Survey on World Ecolabel Day". The Austrian Ecolabel. (1601251200)September 28, 2020. https://www.umweltzeichen.at/...

Posted on 24/03/21

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