Wu, Chia-Huei. "Exploring Green Hotel Competitive Strategies by Using the Hybrid Method for Complex Data Analysis". Mathematical Problems in Engineering. June 16, 2021. https://downloads.hindawi.com/...

Green hotels emphasize safety, health, and environmental friendliness.  They promote green operations, green consumption, environmental protection, and the reasonable consumption of resources in operations.  This study explored the criteria and competitive strategies of green hotels in the development of criteria systems.  It shows that hotels should focus on and continue investing resources in two areas – green product procurement and overall service quality – to maintain their competitive advantage, improve green performance, and enhance performance on other criteria.  It argues that failure to take action may cause their green performance to fall below the industry standard and behind that of competitors.

Posted on 31/01/22

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