European Commission. "Environmental Performance of Products & Businesses – Substantiating Claims". Accessed January 04, 2022. https://ec.europa.eu/...

The European Commission (EC) consulted with the general public and key stakeholders to regulate green claims in marketing and combat greenwashing.  The consultation assessed the reliability and scope of current labels/initiatives and reviewed the current greenwashing practices that mislead market actors and reduce sustainable development incentives.  It was conducted online with all interested parties and ostensibly undertaken to demonstrate the Commission's commitment to fighting the practice of making misleading environmental claims.  However, the consultation on a “legislative proposal on substantiating green claims” did NOT keep the Commission from including nuclear and gas in EU sustainability taxonomy.

Posted on 04/01/22

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