Casado Salguero, Gisela; Fernández Gámez, Manuel; Aldeanueva Fernández, Ignacio; Ruíz Palomo, Daniel. "Competitive Intelligence and Sustainable Competitive Advantage in the Hotel Industry". Sustainability. (1552608000)March 15, 2019. https://res.mdpi.com/...
Competitive intelligence (CI) is gaining significance as a process that enables companies to achieve sustainable competitive advantage. For this study, a path model was developed to empirically investigate the relationship between CI use in hospitality and the hotel industry and its background environmental and organizational characteristics, which affect CI effort and CI use. This study explores the current state of CI in the Spanish hotel industry and provides theoretical and practical implications to help managers develop sustainable competitive advantages through the potential that CI offers.
Posted on 24/03/21
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