Wee, Hassnah, Nor Azah Mustapha, and Muhammad Saufi Anas. "Characteristic of Green Event Practices in MICE Tourism: A Systematic Literature Review". International Journal of Academic Research in Business and Social Sciences. September 26, 2021. https://www.researchgate.net/...

MICE is the fastest-growing segment in hospitality and a significant contributor to the global tourism industry. Increased awareness of green practices among MICE event stakeholders has changed event organizers' perception of sustainability.  This paper reviews green practices in meeting, incentive, convention, and exhibition (MICE) tourism and focuses on MICE tourism green practices perception and feedback from stakeholders in developing a green MICE tourism destination.  The content analysis discovered green venues, green accessibility, green advertising and marketing, green food and beverages, and green waste management.  It is intended to assist MICE planners in developing and executing sustainable events at their locations.

Posted on 08/08/22

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