Clear strategic planning is required to guide stakeholders throughout the campaign.  A good strategic plan will provide all those who are involved with a clear understanding of the undertaking, help to instill confidence in the action, and encourage their support of and identification with the cause.

Taking action to bring about social and political change is a time-consuming and often costly process.  Successful actions are well planned and require tools to manage and control the process.

A force-field analysis can be conducted to identify the desired results, determine the best course of action, recognize potential allies, and detect the forces driving and opposing your cause.  To determine the best strategy, you can conduct a SWOT analysis to map the strengths and weaknesses, opportunities, and threats.

You should collaborate with other individuals and organizations that share your cause.  Legal action also calls for the engagement of lawyers and experts.

A RACI matrix can be used to assign responsibility and manage the process involving several participants in different roles.  It is used to clarify and define roles and specific responsibilities in cross-functional projects and processes.  JIRA is a free online tool for the management of project tasks.

The action taken will depend on the merit of each case, its jurisdiction, and the strengths and weaknesses of the respective parties.  The jurisprudence from other cases can help you to pre-assess the merit of the case for any intended legal action.

You will need to use tools to communicate the cause and deliver the message to the targeted supporters and the relevant policymakers. A variety of tools communication tools are commonly used for advocacy campaigns.

Refer to your strategic plan for guidance on tactical interventions throughout the process.  It should include all reasonable alternative courses of action as well as your communication strategy.

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